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Press Release's

Admiral Rodney Extra Old Rum wins International Trophy and Gold Medal

Admiral Rodney Extra Old Rum which is produced by St. Lucia Distillers Group of Companies won the Gold Medal and Trophy at the 2012 International Wine & Spirits Competition which was held in the United Kingdom in May.

The rum which was considered by the judges to be well balanced and extremely complex competed with hundreds of other rums internationally and emerged as the gold medal and rum trophy winner in the Rum Category.

The International Wine & Spirits Competition, IWSC which was launched in 1969 by its founder the wine chemist Anton Massel was improved in 1978 with the implementation of Technical Controls to ensure that the highest quality standards were achieved and maintained year after year. The original aim of the IWSC was to award excellence to wines and spirits worldwide, and encourage consumer and trade recognition for quality products.

The 2012 International Wine and Spirits Competition IWSC received its highest ever number of entries and St. Lucia Distillers is proud to have received one of the highest honors in capturing the International Trophy and Gold Medal.

St. Lucia Distillers Sponsors St. Lucia Carnival 2012

St. Lucia Distillers under its Brands Chairman's Reserve and Bounty Rum was one of the main Sponsors for the St. Lucia Carnival in June 2012. The Company continues to support the Event in all the different areas such as Calypso, Soca, Carnival Bands and the main Carnival Parades.

Carnival Sponsorship

St. Lucia Distillers wins the Prime Minister's Innovation Award 2011!

St. Lucia Distillers captured the Prime Minister Innovation Award at the St. Lucia Business Awards hosted by the Chamber of Commerce, Industry and Agriculture. The St. Lucia Business Awards Ceremony which is in its third year is an annual event which celebrates excellence in the local business community and recognizes the key players in that sector.

Mr. Lennox Wilson the Production Manager of St. Lucia Distillers collected the Award from the Prime Minister Dr. Kenny Anthony on behalf of the company and expressed the company's gratitude and appreciation for being considered for this significant Award.

The Awards Ceremony was held at the William Jefferson Clinton Ballroom at the Sandals Grande St. Lucian Spa and Beach Resort and was broadcast live on Choice television.


St. Lucia Distillers Launch Chairman's Reserve The Forgotten Casks and 1931 – A Celebration of 80 Years of St. Lucian Rum Making

On Thursday November 17th, St. Lucia Distillers hosted a Grand Product Showcase and Trade Tasting at the St. Lucia Golf & Country Club in Cap Estate, Gros Islet. The Event featured all the major Brands produced by the distillery, as well as a variety of wines and imported spirits distributed by the company. The major showcase which hosted over 100 customers from Hotels, Bars and Restaurants islandwide also launched its two recent premium rums - Chairman's Reserve The Forgotten Casks and 1931, a Celebration of 80 Years of St. Lucian Rum Making.

Chairman's Reserve Forgotten Casks was produced after the company discovered a number of casks which were believed lost after a major fire destroyed the administration and blending facility of St. Lucia Distillers on May 2, 2007. Upon tasting the rum in these casks a wonderfully complex spirit was discovered and it was decided to offer it as a limited release.

1931 – A Celebration of 80 Years of Rum Making celebrates the inauguration of a new distillery in February 1931 in the Mabouya Valley. The Distillery was founded by Denis Barnard and produced rum until 1972 when St. Lucia Distillers was formed out of the merging of the Dennery distillery and the Roseau Distillery. 1931 celebrates this history and St. Lucia Distillers commitment to world class handmade rums.

Every year the label colour will change and the passing of every year will be reflected in the updating of the labeling, closure coin, bar code and outer packaging. Therefore the 2012 release will be different from the 2011 release in that it will "Celebrate 81 years of St. Lucian Rum Making" and so on into the future.

Both Brands have already won Gold Medals in the International Awards for 2011 and have been exported to Europe, North America and Australia. These rums are now available in supermarkets and bars throughout St. Lucia.

What differentiates St Lucia Distillers Group of Companies is we are a small innovative, quality-driven rum producer.

Laurie Barnard
, Managing Director, St. Lucia Distillers Group of Companies - Employee since 1972


Toz Rum
TØZ Gold Tasting Note: Golden Amber appearance with red tinges at the rim. intense pot still aromas with sweet molasses and raisin fruit on the nose. Mellow with honeyed fruit, spice and a long finish.


Admiral Rodney
Tasting Note: Bright amber, mahogany colour. Incredibly attractive nose packed with complexity. Rich honeyed fruit with prunes, sweet raisins and well integrated oak toast. On the palate concentrated, complex with velvety caramel crème brulee and hints of vanilla, spice and chocolate from long ageing. Well balanced and harmonious with an exceptionally long finish.
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