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Press Release's

Herbert Berger of London Wins Chairman’s Reserve Chef’s XI 2010

The winner of St. Lucia Distiller’s competition to produce the most inspirational dish using Chairman’s Reserve is Herbert Berger, Chef Patron of 1 Lombard Street, London EC3 as announced by the Restaurant Magazine.

In a very close finish, the panel of judges chaired by Editor Paul Wootton of Restaurant magazine decided that Herbert Berger and his pastry Chef Arnaud Viatte had just pipped Matthew Harris of Bibendum Restaurant and Adam Gray of Rhodes 24 who were the runners-up.  A total of 11 London’s top chefs took part in the competition and each was presented with a certificate confirming their membership of the Chairman’s Reserve XI for 2010. Mr. Berger’s winning recipe at the London Event was “Roast Pineapple with Rum and Oriental Spices”

Mr. Herbert Berger the winner received return tickets courtesy the St. Lucia Tourist Board to stay at the internationally renowned Hotel Cap Maison in St. Lucia and will be invited to work with the Executive Chef Craig Jones of the hotel to create a menu which showcases the use of St. Lucia Distillers’ award winning rums in cuisine.  Craig Jones has been the chef at the “Cliff at Cap”, Cap Maison’s restaurant, since it opened in 2008 and has established a formidable reputation for fine cuisine. The restaurant was recently hailed by The New York Times food critic and is now considered as one of St. Lucia’s premier dining destination .


All the participants

Chairman's wins

Winner Herbert Berger receiving the prize with Patricia Charlery on the left and Eldridge Stevens, High Commissioner for United Kingdom on the right.

St. Lucia Distillers Formally Opens its Administrative and Production Building

The Formal Opening of the St. Lucia Distiller’s Administrative and Production Building situated in Roseau was held on Friday 30th October with a blessing by Fr. Cecil Goodman and an Official Ribbon cutting by the Governor General Dame Pearlette Louisy.

The building which contains the Administrative Offices on the first floor and the Laboratory and Blending Operations as well as raw material storage on the ground floor was rebuild after a massive fire on the 2nd May 2007 destroyed the original building.  Thirty five years of records, plans, manuals, correspondence, medals, trophies and other irreplaceable items were lost in the fire as well as packaging and raw material stocks, blending facilities, spirit stocks and the complete laboratory.

Over the last two years the Company has operated from its Warehouse which at the time was nearing completion and within one day the Company was back in business quickly converting the building to accommodate forty staff.

Mr. Laurie Barnard, the Managing Director of the Company expressed his appreciation and thanks to many Companies and individuals including Mr. Cyril Donnelly, Mr. Roston Taylor and St. Lucia Reps for the loan of furniture as well as the St. Lucia Fire Service and the Royal St. Lucia Police Force for their professionalism, quick response and continued security. 

St. Lucia Distillers was fortunate to receive assistance from the “Integrated Development Programme” managed by WIRSPA and the European Union which assisted in its rebuilding.  Further appreciation was given to the past and present Government for their full support of the St. Lucia Rum Industry through their fiscal policy towards manufacturing companies like St. Lucia Distillers. 

Mr. Barnard celebrated the success of the company by highlighting the number of awards won over the last three years for its products Admiral Rodney, Chairman’s Reserve and TOZ White Gold and TOZ Gold.  The company was also nominated for the Trophy “Excellence in Craftsmanship” at the recently held International Spirits Challenge.

The Deputy Prime Minister, Hon. Leonard Montoute in his remarks thanked St. Lucia Distillers for their contribution to communities and organizations in St. Lucia through the different events and congratulated the company for its successful revival following the devastating fire.

Formal opening
GG, PM, SLD Managing Director and other invited guest at the Ceremony

Formal Opening
GG, PM, SLD Managing Director and other invited guest at the Ceremony

Formal Opening
Governor General doing the official ribbon Cutting

Fromal Opening with the PM
GG, PM and invited guest on a tour of the Distillery led by Mr. Laurie Barnard.

Yellow Man is Chairman’s Ultimate Karaoke’s Champion!

Peter St Croix known to all the Karaoke fans as “Yellow Man” from the village of Anse La Raye was crowned the Chairman’s Ultimate Karaoke Champion at the Grand Finals on Wednesday 27th October and was awarded the grand prize of EC$1,000.00 in cash, a Trophy and Drinks Hamper. 

The second place winner was Cornelia “Misty” Jacobs of Vieux Fort who walked away with EC$500.00 in cash, a Trophy and Drinks Hamper, while the third place went to Mr. Jerry Joseph of Castries who also received EC$250.00 in cash, a Trophy and Drinks Hamper. A prize of a Drinks Hampers were given to Christopher “Chris” Wilson for fourth place and Antonia Wharton for being the most Dynamic Performer for the night.

The Event which took place at Prio’s Country Place situated upstairs the Castries Market, drew a massive crowd and began at 9.00 pm featuring twenty finalists from the North and South Zones.  The much anticipated Event lived up to all expectations as the standard and quality of the performances were in keeping with similar Events on the international stage.  The Competition was able to provide quality entertainment to the patrons and the supporters which was the objective of the Sponsor. 

A representative of St. Lucia Distillers, who are the Organisors and Sponsor of the Event through their brand Chairman’s Reserve Rum, expressed their appreciation to all the Participants, Patrons and Bar Owners for their support of the Event which was held throughout the island over the two month period.  They assured all present that plans are already in place for making the Event an annual one with next year’s Ultimate Karaoke Competition including more Communities, making it bigger and better.

At the end of the Event, all the finalist expressed their appreciation for the opportunity to portray their talent and is looking forward to participating again next year.

Yellow man
Peter “Yellow Man” St Croix (winner)

Second place
Cornelia “Misty” Jacobs (2nd place)

Third Place
Jerry Joseph (3rd place)

Forth Place
Christopher “Chris” Wilson (4th place)

St. Lucia Distillers Support Carnival 2k9

At a ceremony on Friday 29th May at the Cultural Development Foundation office, Calypso Tents, Carnival Bands and Community Carnival Organizations were assured of the support from St. Lucia Distillers for their activities through sponsorship presentations.

St. Lucia Distillers has indicated that their sponsorship for this year’s Carnival Activities is over One Hundred Thousand Dollars which is being spread to as many activities as possible in the interest of ensuring that St. Lucia’s Carnival will be experienced island wide.

St. Lucia Distillers presented its sponsorship to the Cultural Development Foundation main Organizers of the Festival, St. Lucian Spirit Carnival band, Red Unlimited Carnival Band, Take Over Tent, NG Soca and Community Carnival Organizations from Choiseul, Dennery and Gros Islet.

Representatives of St. Lucia Distillers indicated their commitment to ensuring that this year’s Carnival is successful and enjoyed by all and the Company will continue to support such activities.

Photos: St. Lucia Distillers Staff (Jennifer Gaston, Mervin Charles, Bernard Thomas) handing out to CDF, Red Unlimited, Lucian Spirits, TOT Tent, NG Soca Stage, Choiseul Committee, Gros Islet Committee.

What differentiates St Lucia Distillers Group of Companies is we are a small innovative, quality-driven rum producer.

Laurie Barnard
, Managing Director, St. Lucia Distillers Group of Companies - Employee since 1972


Toz Rum
TØZ Gold Tasting Note: Golden Amber appearance with red tinges at the rim. intense pot still aromas with sweet molasses and raisin fruit on the nose. Mellow with honeyed fruit, spice and a long finish.


Admiral Rodney
Tasting Note: Bright amber, mahogany colour. Incredibly attractive nose packed with complexity. Rich honeyed fruit with prunes, sweet raisins and well integrated oak toast. On the palate concentrated, complex with velvety caramel crème brulee and hints of vanilla, spice and chocolate from long ageing. Well balanced and harmonious with an exceptionally long finish.


Chairman's Rum
Tasting Note: Good dark brown amber colour. The pot still richness comes through on the nose with sweet honeyed fruit and spicy vanilla from the oak. The palate is balanced, with a mellow but complex mix of ripe raisin fruit, tobacco and spice. The rum has a long enjoyable finish. In St. Lucia Chairman’s reserve is best enjoyed with coconut water but can be drunk neat or with a chaser of your choice.


Bounty Rum
Tasting Note: Medium bodied with ripe sultana fruit, vanilla from the oak and a hint of spice. Good balance, clean and with an enjoyable finish.


Crystal Rum
Tasting Note: Clean with a fresh tropical citrus on the nose. On the palate some sweetness gives a mellow texture but the rum is balanced by a vibrant citrus character. An excellent mixing rum which is used locally in Cuba Libres and Daiquiris.


Crystal Lime
Tasting Note: Balanced and wonderfully refreshing with a sweet mouth feel and an explosion of zesty lime fruit. Clean, not oily, with natural lime citrus flavours, this can be mixed with tonic to get a wonderfully fresh long drink.




This elegant cappuccino is a special blend of roasted coffee, cream and milk with subtle overtones of dark chocolate and caramel toffee. It is silky smooth and beautifully balanced with a long enjoyable finish. Javalatté is best enjoyed straight, over ice or as an ingredient in cocktails, in coffee, and over ice cream.


Nutz n Rum

Nutz n Rum

A unique, award winning roasted peanut rum cream. The product has a wonderful roasted peanut aroma which is picked up on the palate together with a rich creamy texture. A great success in the Caribbean where it is enjoyed straight over ice or used in a peanut mud slide.


Three Pack of Rum
Tasting Note: Clear and clean with a neutral but spirity nose. Very powerful on the palate with a slight burn but again very clean with hints of citrus and spice.


Chairman's Rum


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